The Football Association of India (FAI) is working on ways to help ticket prices keep down, as the country continues to face a record-breaking season.
The FAI has identified four key areas where ticket prices are high, including ticket prices at stadiums, and said it is monitoring the situation closely.
The FAIs executive vice president, Anand Bhatia, said the government should ensure that tickets are priced at fair and affordable levels.
“The FA has identified that ticket prices, especially in football, are very high in some parts of the country, including in stadiums,” Bhatias told NDTV.
“We have been working with the government to see if we can do anything about this.
It is a matter of fairness and affordability, and the government must take action to solve this issue.”
The Football Association also noted that tickets at stadiums can be extremely expensive.
This year, the average price of a ticket in the stadium was Rs 1,632, while the average cost of a season ticket in a stadium was around Rs 1.8 lakh.
The federation is also working on measures to reduce the cost of buying tickets in some areas, including online, to help keep prices down.
Bhatias also highlighted that there are also plans to offer tickets at low prices in some sections of stadiums, such as in the stands.
The FAi is also examining the impact of higher ticket prices on the football season.
In the past, the FAI had raised awareness about the issue in 2016, and is now also working towards raising awareness.
The government’s plan to provide tickets for those who can afford it, will be implemented over the next few months, Bhatasaid.
“Our first step will be to take all available steps to bring down the prices in the market,” Bhattiasaid.
“This will be done through various channels, including through marketing and ticketing.
We are also working to ensure that all venues in the country can offer ticket prices that are fair and reasonable.”
While the FAIs ticket price policy aims to reduce ticket prices for the people who need them most, Bhattasaid said it will be up to the government how to do that.
He said the policy should not just be targeted at ticket holders, but also be aimed at the general public.
While there are some issues that are being addressed, such that ticket holders can only be given a refund if the ticket is not purchased from them, Battiasaid said there are other ways of getting rid of tickets.
If a person has a valid ticket, he or she can either purchase another ticket from a ticket seller or redeem a credit card at a sports stadium.
According to Bhattases’ estimates, there will be around 2.2 million tickets for sale at stadiums this year.
He said that around 40% of the tickets were sold from tickets from people who could not afford them, while a third of them were purchased from ticket sellers.